Guides
Channel manuals: how WhatsApp, email, SMS, Instagram, smart links, your CRM and your shop actually work, and how to run each one well.
The Event Data Guide: turn every show into a list-builder
Every show generates data before, during and after the night. The promoter's playbook for capturing buyers, scans, waitlists and turning them into sales.
The Music WhatsApp Guide: build a fan community people want to join
Channels, Groups, the Business app or the API? How artists, DJs, labels and promoters use WhatsApp to build a fan community, and what it costs.
The Direct-to-Fan Commerce Guide: vinyl, merch and downloads without the middlemen
The direct-to-fan manual: real margin maths on vinyl, merch and downloads, honest drops, the selling rules, and why owning checkout means owning the data.
The Music Industry Instagram Guide: comment funnels, DM automation and scheduling that convert
How comment-to-DM funnels, ice breakers and scheduling work on Instagram's official API, and how artists and labels turn posts into fans on their list.
The Music CRM Guide: from scattered followers to an audience you own
What a music CRM really is: contact records, per-channel consent in plain English, segments that get used, and the hygiene ritual that keeps lists earning.
The Music Smart Links Guide: the link layer of music marketing
The manual for the link layer: release links, bio pages, gig QR codes, geo-routing, capture gates and the pre-save alternative that works in 2026.
The Music Marketing Automation Guide: campaigns that run while you sleep
The six automations every artist, label and promoter should run: welcome series, event reminders, post-event follow-ups, release day and win-back flows.
The SMS Marketing Guide: treat every text like a fire alarm
Texts land on the lock screen, which is why they burn fast. Opt-in rules, UK sender IDs, text-to-join keywords and the event-day SMS playbook for music.
The Music Website Guide: why your site is the only channel you control
Why your website is the only channel you control. The 10-point hub audit, the six jobs of a music site, and the loop that makes socials feed it.
The Music Email Marketing Guide: emails that actually land
The Gmail, Yahoo and Outlook sender rules in plain English, the music email calendar, and how to build a list that sells tickets and records.