Playbooks
End-to-end systems you can run: event launches, release campaigns, promo servicing and roster operations. Free, and built to be used rather than skimmed.
The Event Audience Playbook: own the names, not just the night
A promoter's system for turning every night into names you own - capture points, consent that holds up, segments that maintain themselves, and the sending discipline that keeps a list worth having.
The Event Promotion Playbook: sell out without a final-week panic
Ten plays between a locked date and a sold-out morning after: the numbers, the ladder, the announce hour, and what to do when week one is flat.
The Club Night Playbook: how to open a night, settle it and do it again
Free playbook: the deal, licensing, capacity, the door, music licences, talent.
The Independent Festival Playbook: getting to a second year
Independent festivals are selling out and folding anyway. Nine steps from the capacity numbers that change your legal life to the settlement, with 54 checks and every figure dated to its source.
The Event Ticketing Playbook: 81 checks before your next on-sale
Fee surprise at checkout, tiers that create no urgency, a refund policy invented in DMs, one shared login at the door: on-sales lose money invisibly. 81 checks across seven areas, each with a one-line why, to run before you announce.