Playbooks
End-to-end systems you can run: event launches, release campaigns, promo servicing and roster operations. Free, and built to be used rather than skimmed.
PlaybookFree PDFAgenciesArtists & DJs
The Tour Marketing Playbook: sell the cities that aren't London
Ten local campaigns sharing a poster, a routing and an artist. How to run all ten without ten times the work.
SoundOps Team25 min read
PlaybookFree PDFAgencies
The Booking Agent's Checklist: 54 checks between a midnight DM and a signed fee
A 7-step system for booking agencies: one structured front door, a response standard, roster pages that sell, an enquiry-to-played pipeline, the contract clauses that cost money, and the promoter habits that earn the rebook.
SoundOps Team30 min read