Playbooks
End-to-end systems you can run: event launches, release campaigns, promo servicing and roster operations. Free, and built to be used rather than skimmed.
The Music Audience Growth Playbook: real fans on six platforms, and not one of them bought
Every UK breakthrough we could verify started with free uploads and one community, and the viral clip came years later. So here is what Instagram, TikTok, Spotify, YouTube, SoundCloud and X have each published about their ranking, with a date on every rule, the follows that actually pay, a 30-day system that costs nothing, a £100 experiment that tells you what your hook costs, and the growth tactics to stop paying for.
The Label Promo Playbook: know who listened, who played, who leaked
Build a tiered DJ promo pool, service it with per-recipient links instead of attachments, watermark the audio so a leak traces to one name, and turn DJ feedback into press assets. Six steps, a campaign timeline and copy-paste templates.
The Club Night Playbook: how to open a night, settle it and do it again
Free playbook: the deal, licensing, capacity, the door, music licences, talent.
The Artist Release Playbook: everything a label would do for your EP, done by you
You are the label, the plugger and the marketing team. The eight weeks before your EP lands, in the order you need to do them.
The Label Release Playbook: run a 20-release year without dropping one
A free release planning template for labels: spacing rules, a 15-step release checklist, promo timelines and a catalogue system that compounds.