Playbooks
End-to-end systems you can run: event launches, release campaigns, promo servicing and roster operations. Free, and built to be used rather than skimmed.
The Music Audience Growth Playbook: real fans on six platforms, and not one of them bought
Every UK breakthrough we could verify started with free uploads and one community, and the viral clip came years later. So here is what Instagram, TikTok, Spotify, YouTube, SoundCloud and X have each published about their ranking, with a date on every rule, the follows that actually pay, a 30-day system that costs nothing, a £100 experiment that tells you what your hook costs, and the growth tactics to stop paying for.
The Artist Fanbase Playbook: what one fan is really worth, and how to find your first 100
Spotify publishes no per-stream rate, and says so itself. So here is the ledger for everything else: one email subscriber, one ticket buyer, one vinyl buyer, one fan who buys what you make, every assumption labelled so you can swap in your own numbers. Then the fan pyramid, the four capture moments that fill a list, and a 90-day plan for your first 100 true fans.
The DJ Booking Playbook: why the same names keep getting booked, and yours doesn't
Promoters do not book the best DJ in the inbox. They book the safest bet on a night that costs money either way. Proof they can check, draw you can count, and the 48 hours that decide the rebook.
The Tour Marketing Playbook: sell the cities that aren't London
Ten local campaigns sharing a poster, a routing and an artist. How to run all ten without ten times the work.
The Club Night Playbook: how to open a night, settle it and do it again
Free playbook: the deal, licensing, capacity, the door, music licences, talent.
The Artist Release Playbook: everything a label would do for your EP, done by you
You are the label, the plugger and the marketing team. The eight weeks before your EP lands, in the order you need to do them.
The Event Ticketing Playbook: 81 checks before your next on-sale
Fee surprise at checkout, tiers that create no urgency, a refund policy invented in DMs, one shared login at the door: on-sales lose money invisibly. 81 checks across seven areas, each with a one-line why, to run before you announce.